Monial vs Octolens

In the competitive landscape of social listening tools, Monial and Octolens have emerged as popular choices for B2B companies looking to monitor brand mentions and engage with their audience. Both platforms leverage AI-powered insights, but they differ significantly in pricing, channel coverage, and team collaboration features.

This comprehensive comparison will help you determine which platform best fits your business needs, budget, and growth objectives.

Quick Comparison Overview

Feature	Monial	Octolens
Starting Price	$29/month	$19/month
Channels Tracked	10+ (LinkedIn, YouTube, Reddit, X, HackerNews, Quora, Job Boards, Podcasts, Newsletters)	8+ (LinkedIn, Reddit, GitHub, YouTube, Stack Overflow, Product Hunt, Hacker News, DEV.to)
Team Members	Unlimited	1-20 (plan dependent)
AI Features	Smart scoring and prioritization	AI relevance scoring and real-time alerts
Data Retention	Not specified	Up to 2 years
Free Trial	Available	Available

Pricing Comparison

Monial Pricing

• Starter: $29/month

  • 1 Board, 1K mentions, 5 keywords/topics
  • Basic social alerts, email notifications
  • Unlimited team members, webhooks

• Pro: $79/month

  • 5 Boards, 20K mentions, 20 keywords/topics
  • LinkedIn post engagers tracking
  • Priority support

• Agency: $249/month

  • 25 boards, 50K mentions, 50 keywords/topics
  • API access, dedicated support

Octolens Pricing

• Individual: $19/month

  • Monitor all platforms except X and LinkedIn
  • Track 3 keywords, 1,000 mentions
  • 1 seat, 24-hour intervals
  • 1-month data retention

• Startup: $59/month

  • Includes all platforms (X and LinkedIn)
  • Track 10 keywords, 3,000 mentions
  • 5 seats, 1-hour intervals
  • Email and Slack notifications

• Scaleup: $249/month

  • Track 50 keywords, 25,000 mentions
  • 20 seats, 2-year data retention
  • Webhooks and sentiment analysis (coming soon)

Winner: Octolens - Lower starting price, but Monial offers better value for teams

Feature Comparison

Channel Coverage

Monial tracks 10+ channels:

• LinkedIn, YouTube, Reddit, X (Twitter)
• HackerNews, Quora
• LinkedIn Jobs, Indeed Jobs
• Podcasts, Newsletters

Octolens tracks 8+ channels:

• LinkedIn, Reddit, GitHub
• YouTube, Stack Overflow
• Product Hunt, Hacker News, DEV.to

Winner: Monial - Broader channel coverage including job boards and newsletters

AI Capabilities

Monial AI Features:

• Smart Scoring: AI agents analyze and prioritize opportunities
• Real-time Monitoring: 24/7 tracking with intelligent alerts
• Profile Engagement: Track who's engaging with key profiles
• Account Signals: Monitor target accounts and buying signals

Octolens AI Features:

• AI Relevance Scoring: Filter out noise and highlight high-intent mentions
• Real-time Alerts: AI-generated replies and instant notifications
• Sentiment Analysis: Coming soon in Scaleup plan
• Smart Filtering: Focus on relevant conversations

Winner: Tie - Both offer strong AI capabilities with different focuses

Team Collaboration

Monial:

• Unlimited team members on all plans
• No restrictions on team size
• Collaborative boards and shared insights

Octolens:

• Individual Plan: 1 seat
• Startup Plan: 5 seats
• Scaleup Plan: 20 seats
• Limited team growth without upgrading

Winner: Monial - Unlimited team members provide better scalability

Use Cases & Target Audience

Monial is ideal for:

• Sales Teams: Find profile mentions, track influencers, monitor buying signals
• Marketing Teams: Find affiliates, monitor content performance, track competitors
• CEOs: Track market sentiment, monitor industry trends, identify partnerships
• Large Teams: Organizations with multiple team members needing access
• Multi-channel monitoring: Teams needing comprehensive social listening

Octolens is ideal for:

• Developer-focused teams: Heavy GitHub, Stack Overflow, DEV.to monitoring
• Small to medium teams: 1-20 team members
• Tech companies: B2B SaaS companies targeting developer platforms
• AI-driven insights: Teams wanting advanced relevance scoring
• Specific platform focus: Companies focused on particular channels

Winner: Monial - More versatile for different team sizes and use cases

Key Differentiators

Why Choose Monial?

1. Unlimited Team Members: No restrictions on team size
2. Comprehensive Coverage: 10+ channels including job boards and newsletters
3. Cost-Effective for Teams: Better value for larger organizations
4. AI-Powered Insights: Smart scoring and prioritization
5. Flexible Pricing: Scales with your business needs
6. Multi-channel Focus: Broader social listening capabilities

Why Choose Octolens?

1. Lower Starting Price: $19/month vs $29/month
2. Developer Platform Focus: Strong GitHub, Stack Overflow monitoring
3. AI Relevance Scoring: Advanced filtering of high-intent mentions
4. Data Retention: Up to 2-year data retention
5. Real-time Engagement: AI-generated replies and instant alerts
6. Lifetime Deals: Available through AppSumo for significant savings

Performance & Results

Monial Results:

• 25% positive response rate from targeted prospects
• 2.5x increase in qualified leads through social intent
• 40% reduction in time spent on prospecting

Octolens Results:

• AI relevance scoring reduces noise by filtering irrelevant mentions
• Real-time alerts enable faster response times
• Developer-focused monitoring for tech companies

Winner: Tie - Both deliver strong results with different strengths

Integration Capabilities

Monial Integrations:

• Webhooks: n8n, Make, Clay
• Custom webhook endpoints
• API access (coming soon)

Octolens Integrations:

• Slack: Direct notifications in Slack channels
• Email: Email notifications and alerts
• Webhooks: Coming soon in Scaleup plan
• Sentiment Analysis: Coming soon

Winner: Tie - Both offer solid integration options

Data Retention & Storage

Monial:

• Data retention details not specified
• Focus on real-time monitoring and alerts

Octolens:

• Individual Plan: 1-month data retention
• Startup Plan: Not specified
• Scaleup Plan: 2-year data retention
• Historical data analysis capabilities

Winner: Octolens - Better data retention options for historical analysis

The Verdict: Monial vs Octolens

Choose Monial if:

• You need unlimited team members without restrictions
• You want comprehensive multi-channel coverage (10+ channels)
• You're looking for better value for larger teams
• You need job board and newsletter monitoring
• You want flexible pricing that scales with your business

Choose Octolens if:

• You're developer-focused and need GitHub/Stack Overflow monitoring
• You have a smaller team (1-20 members)
• You want lower starting price ($19/month)
• You need advanced AI relevance scoring to filter noise
• You prefer longer data retention for historical analysis

Final Recommendation

For most B2B teams, Monial offers better long-term value and scalability, especially for organizations with multiple team members or those needing comprehensive social listening across various channels.

While Octolens excels in developer platform monitoring and offers a lower starting price, Monial's unlimited team members, broader channel coverage, and flexible pricing make it the better choice for growing businesses.

Key Decision Factors:

• Team Size: Monial for unlimited members, Octolens for smaller teams
• Channel Focus: Monial for comprehensive coverage, Octolens for developer platforms
• Budget: Octolens for lower starting cost, Monial for better team value
• AI Features: Both offer strong AI capabilities with different strengths

Ready to get started with Monial? Sign up for our free trial and discover why 50+ GTM teams trust us for their social listening needs.